A Snowgum take on the world

We’re a company that sells travel and adventurewear. And we’re also a bunch of people with a common belief. A team of people who think the ‘civilised’ world has gone a bit, well, wrong.

For thousands of years, the human race has been connected to nature: by planting and rearing our food; by experiencing the extremities of weather; by breathing the air cleansed by the trees. Problem is, we don’t really do any of that stuff anymore.

Our world has become more and more regulated, more and more virtual. We live our lives in 23 degrees of filtered air, detached from the world, separated by glass and pixels.

Don’t get us wrong, though. We’re not saying that all modern things are bad. We like our iPhones as much as the next person.

All we’re saying is that we all need to get out there from time to time and get a blast of the real  world: to feel fresh air against our faces.

To feel excitement, to get some mud between our toes, smell new smells and taste tastes, not  available at the food court.

Why? Because it’s fun… and… it’s what we are meant to do. And, yes, there’s probably lots of good sciency stuff and masses of psychologists’ data to back up our big theory. But, we don’t really bother too much about the science. We just kind of know it’s true!

And, as anyone who’s experienced a trek around Asia, who’s taken off for a weekend in the mountains, pitched a tent by a river, or been for an ocean swim at sunrise will know, being more connected to the world not only makes us feel great, but every time we do it we become, ever so slightly, better human beings.

So, what’s with the Snowgum name? Some people think, because there’s ‘snow’ in our name, we’re a ski shop. Not true.

We supply all the clothing and equipment you could want for all your travels and adventures, wherever that might be.  And we’re named after the snowgum tree. The snowgum tree is a gum tree. It’s a tough, resilient tree.It’s a stunningly beautiful tree. It’s a cold hardy eucalypt, a native to Australia, perfectly adapted to its environment and can survive at extreme cold and hot temperatures – unlike any other tree.

Which sums us up pretty well, really... the gear we sell and our outlook on the world: an Australian native; hardy, pioneering adventurous. And, the stunningly beautiful bit? Well, maybe that’s stretching things a little. And, the snowgum didn’t just provide us with the name of our company. It was also was the inspiration for the design of our amazing new store environments. In fact, you’ll see the influence of the snowgum in everything we do and in every part of our culture. Yep, we’re pretty much made of snowgum – layered to our core!

And, what kind of stuff do we sell? We can supply you with everything you need for your travels and your adventures; everything you need to get your fix of Mother Nature.

Whether it be a life-changing backpacking odyssey, a cruise in Alaska or a walk in the park with the dog, we’ve got all the right gear for you.

And, we’ve got the people who can help you choose the right gear. Everyone in our team shares the passion, they’ve all been bitten by the bug – they don’t get the job unless they have! So, expect great help and advice when you need it, often born out of our own personal experiences.

Why not drop by?

It might even be the start of something…